To respond to the ever-changing preferences of today’s consumer, many companies are turning to the idea of customization, tailoring products and packaging to appeal to certain customer characteristics, geographies, market priorities and so on. Modifying products and product packaging to meet the needs of specific groups can bring a company’s brand to the next level. Read this tactical brief to discover the latest trends in customization and how to get started delivering more consumer-specific value.

    Covered in this eBook:

    • Critical factors driving customization, including changing consumer needs and evolving company priorities.
    • The ins and outs of smart packaging, including details about active, intelligent and interactive options.
    • Four essential customization approaches that can transform your brand—collaboration, adaptive, cosmetic and transparent.
    • Strategies for getting the most out of customization efforts, including how to leverage data, robotics and smart vision systems.

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