President, CEO & COO, Omron Automation Americas
Executive Officer, Omron Corporation
Robb Black is the president, CEO & COO at Omron Automation Americas headquartered in Hoffman Estates, IL. As part of the global Omron Corporation, Omron Automation is a worldwide company and leading manufacturer of technologically advanced industrial automation products and application expertise. As CEO, Robb is dedicated to delivering the company’s strategy to bring innovation to manufacturing through automation to enrich the lives of people all over the world. Under his leadership, Omron Automation Americas develops future manufacturing solutions in collaboration with customers, a process termed “innovative-Automation.” “innovative-Automation” ensures that all of Omron’s products, solutions and services are integrated, intelligent and interactive.
Robb has held a variety of sales and marketing leadership positions over the past 30+ years in industrial automation. His background in the industrial market includes extensive experience in various sensor technologies, industrial device level networks and RFID for both the factory and process automation markets. Robb has a proven track record in marketing and selling innovative high-technology products, building high-performance teams and strategic planning.
Robb’s previous leadership positions at major industrial automation companies include Rockwell Automation, Honeywell and Turck. Robb holds a Bachelor of Science degree in Electrical Engineering from Marquette University, and a Master of Science degree in Management from Cardinal Stritch University, and he brings a wealth of industry experience working on both regional and global programs.
Starting from April 1, 2020, Robb has also taken the responsibility of managing Omron Delta Tau and Omron Microscan Systems. The incorporation of these two divisions into the greater Omron Automation Americas umbrella has resulted in a “One Americas” organization with the goal of providing the business talent and scalability necessary to achieve new practices of professionalism in sales, marketing and customer-centric value generation.
President & CEO, Omron Delta Tau
As President & CEO Omron Delta Tau, Brian oversees all aspects of the business to include: research and development, factory operations, customer service, customer support, applications engineering, product management and finance. Omron Delta Tau designs and manufactures advanced, precision motion controllers for the global market as part of the global Omron Industrial Automation Business. The mission of his organization is to deliver the world’s most advanced motion controllers to support our customer’s most complex and precise motion control applications.
Brian has worked in the Industrial Automation market for approximately 30 years. Brian has a passion and talent for process improvement, talent development and change management. “This dynamic market brings new challenges to us every day,” says Brian. “It is a privilege to help Omron Automation deliver exceptional value to our customers through intelligent, integrated and interactive solutions.”
Prior to Omron, Brian spent 23 years at Rockwell Automation, where he held leadership positions in manufacturing, quality, product management and sales support. Brian puts a high value on talent development. “Our employees are our greatest differentiator. The greatest responsibility that we have as leaders is to make sure that we develop our employees and give them every opportunity to achieve beyond their potential.”
In line with Omron’s Mission – “To improve lives and contribute to a better society” – Brian spent nine years serving on the Board of Education for his local community. He also served in the US Army and Wisconsin National Guard for more than 20 years as a helicopter pilot, Commander and Lead Instructor for Command and General Staff College, retiring as a Lieutenant Colonel. He has been a small group leader in his church for over 10 years.
Brian has been married to his high school sweetheart, Renee, for over 35 years. They have three grown children and 6 grandchildren.
Brian has a Bachelor of Science degree in Electrical Engineering from Marquette University. He also completed his Masters of Science degree in Engineering Management from the Milwaukee School of Engineering.
President & CEO, Omron Microscan Systems
Andy Zosel brings more than 25 years of experience to the technology and automation markets. Andy’s company leadership and industry background include strategic decision making, technology project management, and innovative problem solving in opto- mechanical engineering, process development, product management, and B2B technology marketing.
Since joining Microscan in 1997 as a design engineer, Andy has held multiple leadership roles in customer service, marketing, and engineering. Prior to his recent appointment as President and CEO of OMRON Microscan, Andy served as Senior Vice President of Engineering and Commercial Operations. In addition to high-speed machine vision systems design, Andy’s broad industry experience includes PLC programming for sawmill automation, SPC for semiconductor processing, and assembly of miniaturized systems for electronics.
Andy earned his MBA from the University of Phoenix and his BS in Mechanical Engineering from the University of Washington. During his career, he has attained multiple certifications in product and project management, including a Lean Six Sigma Black Belt. Andy holds 5 patents, including 3 related to designs in Micro-Opto- Electro-Mechanical-Systems (MOEMS).
Vice President of Marketing, Omron Automation Americas
As Vice President of Marketing, Mark is responsible for directing a team of highly skilled leaders to create and execute innovative marketing strategies in order to grow the Omron profitability and brand across the Americas. This includes teams from Product Management, Digital, Marketing Communications, Customer Experience, and Automation Technology Center.
Prior to this role, Mark served as VP of Sales at Omron for 3 years where he successfully helped grow revenues approximately 50% across the USA through a series of acquisitions and organic growth, implementing Omron’s “innovative-Automation” solutions. Mark has worked at Omron since 2000 and has held a number of leadership roles within the organization, primarily focused in Sales.
Prior to Omron, Mark worked in a variety of technical fields in Automation Engineering including high-tech distribution, automotive manufacturing, and consumer products production. He holds a Bachelor of Electrical Engineering from Auburn University.
Vice President of Technology Sales – U.S. & Canada, Omron Automation Americas
As Vice President of Technology Sales – USA and Canada, Peter leads the dedicated sales and application engineering teams for the Robotics, Advanced Sensing, Advanced Motion, Automated Optical Inspection machine, and Safety product groups. He is an innovative leader, consistently driving the Omron mission and always passionate about challenging each other to succeed. Prior to joining the technology sales organization, Peter successfully lead the Canadian business as Vice President of Omron Canada, responsible for all facets of the Canadian Omron Industrial Automation business. Today Peter remains the Executive Director of Omron Canada.
Peter brings over 20 years of experience in the industrial automation industry. Prior to joining Omron in 2015, he was the District General Manager for British Columbia at Honeywell Building Solutions, a diversified manufacturer of building automation controls and technologies. During this time, he rebuilt the building automation business and developed a very successful public/private partnership program in addition to leading a significant security technology project for the Vancouver 2010 Olympics.
Previous experience includes more than 10 years in heavy industry, managing complex process-control systems at Canada’s largest steel corporation.
Peter holds an MBA from McMaster University, along with a Bachelor of Science degree with Honors from Brock University. He also earned the OACETT Certified Engineering Technologist designation in Ontario, where he resides with his wife and two children. Peter is located at Omron’s Toronto office.
Vice President of Finance & Risk Officer, Omron Automation Americas
Lance Schulstad joined Omron Automation Americas in 2018 as the Executive Director of Finance. In this role, he is responsible for the finance, accounting and decision support across the Americas. He also serves on the Board of Directors as the Secretary and Risk Officer of Omron Electronics and Omron Canada Inc.
Lance comes to the organization with over 25 years of diversified finance, accounting and leadership experiences. Prior to joining Omron, he spent nearly 20 years at Kraft Heinz, where he held leadership positions of increasing responsibility. During this time, Lance had a demonstrated record for successfully developing strategy, growing profitable brands, maximizing performance and building high performance teams.
Most recently, Lance was the Director FP&A overseeing the US Retail Sales organization. He was also the Director FP&A / Controller of the Grocery Business Unit and CFO Desserts. He held senior finance positions in Corporate FP&A, Nabisco Integration, Development, Special Projects, Supply Chain, IT and Procurement.
Before Kraft Heinz, Lance held various finance and accounting positions at The Rank Organization and CF industries. He received his bachelor’s degree from DePaul in accounting and his MBA from Loyola with a concentration in Finance. He resides in the Chicagoland area with his wife and three kids.
Guerrino “Reno” Suffi
Executive Director of Business Development, Omron Automation Americas
As the Executive Director of Business Development of Omron Automation, Reno Suffi is responsible for leading the company’s acquisition and planning strategies to fulfill the mission of improving lives and contributing to a better society. In collaboration with Omron’s world partners, Reno has overseen the integration of motion control, robotics, safety services, auto-ID/micro-vision and industrial camera acquisitions.
After joining Omron Automation in 1996 as a product manager, Reno built his career within the company in various leadership positions. Most recently, he served as Director of Marketing and Communications through 2010. Reno’s passion for emerging and applied technology and Omron’s core value of “innovation driven by social needs” facilitates collaboration with customers and partners to create a competitive manufacturing advantage.
Reno has a BSEE from the University of Illinois at Champaign-Urbana in Quantum Electronics & Electro-Optics. In 2009, 2012 and 2014 through 2018, Omron awarded Reno Omron’s Global Award (TOGA) for business innovation and contribution to a better society.
Executive Director – Latin America, Omron Automation Americas
Mauricio Blanc is the Leader for Omron Automation Latin America. Mauricio has a broad experience in the technology areas where he has served in industrial automation, telecommunications, IT and software. He has served in many markets where he has implemented projects in verticals like automotive, energy management, water/wastewater, steel, oil and gas, food and beverage, packaging and telecom, among others in the United States, Latin America, the Middle East and Eastern Europe.
Mauricio holds a Bachelor of Science degree in Electrical Engineering from Universidad Autonoma de Guadalajara and an MBA from the Tecnologico de Monterrey.
Executive Director - South America, Omron Automation Americas
Carlos Neves is an executive director at Omron Automation. He is based in Sao Paulo, Brazil and is responsible for leading Omron’s automation business in South America, Central America and Caribbean region. With more than 20 years of experience in industrial automation, he has held many leadership positions in the areas of business management, product, engineering and sales.
He joined Omron Automation in 2017 after working at Festo in Germany and Brazil as the head of a business unit responsible for automation solutions such as electrical cabinets, services, turnkey automation projects. He worked with customers from many segments, including automotive, food, packaging, beverage, mining and digital.
Carlos holds a bachelor´s degree in Electrical Engineering, an MBA and MSc in Engineering in São Paulo, Brazil and an MBA in international management in Germany.